Effective marketing is often the key to success in business. Marketing brings in customers, generates sales and contributes directly to profits. At Globe University-Middleton, we offer a degree in business management that prepares students for careers in the marketing field.
Call us
To learn more about our BS degree in business management: marketing, contact our Madison-area college. Call Globe University-Middleton at 1-877-303-6060.
Career opportunities for graduates
Students in the marketing emphasis program can look forward to careers such as the following:
- Small business owner
- Sales manager
- Marketing consultant
- Internet marketing specialist
- Customer research specialist
- Advertising specialist
They work in fields such as advertising, public relations, market research, pricing, product development and sales.
Classes in the marketing emphasis program
This bachelor’s degree in business management requires students to complete coursework that includes the following:
- General education classes
- Core business requirements
- Marketing emphasis requirements that include classes such as the following:
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Finance
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Marketing Strategy
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Entrepreneurship
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Advertising/Promotion
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Consumer Behavior
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Sales Management
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Internet Marketing
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Marketing Research
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Business Electives (19 credits)
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Students may be able to complete their degrees in as few as three years of full-time study. If they are already working in the field, they may be able to receive credit for prior learning or work experience. This can reduce the number of classes they need to complete, saving them time and money.*
Study online at your convenience
The marketing emphasis in our bachelor’s degree program can be completed through our online division. Students with demanding work schedules, those with family responsibilities or people with long commutes find distance learning to be a great option. They can study and review course material whenever and wherever they have access to the Internet. They save money on gas and childcare. Online learners at Globe University benefit from our robust support system that we developed to help them succeed.
Call us to learn more
For more information about the marketing emphasis degree program in business management, contact Globe University-Middleton. Call our Madison-area college at 1-877-303-6060.
*Please contact your campus dean about the process of applying for credit.

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